Internetization of modern youth subculture

Abstract

The article under analysis studies the modern youth subculture in the time of rapid development of Internet technologies and granted opportunities for communication and pastime among young people. The objective of the article is to study characteristics of the modern youth subculture undergone the transformation influenced by internetization processes. To achieve the purpose, the following points were determined:1) characterize the modern youth subculture existing on the basis of the Internet application “Instagram”; 2) analyze the results of the survey aimed at bringing to light a great popularity of the Instagram community among students and aimed at specifying the impact of the given application on participants; 3) find out the peculiarities of the modern subculture at the modern-day stage of the society development. The main methods of the study are the interpretation analysis of Russian and foreign scientific works and internet materials on the problems of modern youth subculture and its influence on the youth; the questionnaire method and the method of quantitative analysis. The scientific novelty lies in the fact that the characteristics of the modern youth subculture in the time of the society internetization are specified and its possible impact on a personality development and youth behaviour is demonstrated. The practical implication of the study results is in their possibilities to be used as topical information about the modern youth subculture in the time of the digital society by psychologists, any teaching staff and social care teachers in their scientific research and teaching-educational work with representatives of the young.