The "new sincerity" in the proverbial phraseological paradigm of the new and the old

Abstract

The purpose of the study is to identify the axiological characteristics of the contextual implementation of the phraseology "new sincerity" on the Internet portals of the media and in the communicative space of social networks of the last decade. The article analyzes the use of the expression in its original form and its transformations, which make it possible to trace the attitude of native speakers to the designated socio-cultural phenomenon. The scientific novelty of the study consists in considering the features of the modern functioning of this expression against the background of the conceptual opposition of the old and the new, reflected by Russian phraseological units and proverbs; structural and semantic transformations correlate with modern models and mechanisms of transformation of phraseological units in acts of language play. For the first time, the possibilities of lexicographic representation of new socio-culturally conditioned evaluative connotations of the expression "new sincerity" and transformations of the expression are presented. As a result of the study, it was found that the transformations of the phraseologism "new sincerity" in modern speech are carried out in accordance with productive models of transformation of attributive stable phrases; the socio-cultural conditionality of transformations lies in their connection with trends in the field of art, literature, and media communication. The axiological content of transformations is correlated with the axiologems of traditional Russian paroemias and phraseological units, transformations are naturally integrated into the general linguistic proverbial-phraseological paradigm of the new and the old. The proposed model of lexicographic description of the expression "new sincerity" allows us to show the dynamics of its content in the assessment by native speakers and the conditionality of this process by socio-cultural factors.