Anti-value categories of English-language neologisms of the business discursive sphere

Abstract

The study aims to identify the main anti-value categories of neologisms in the English-language business discourse. The model of human value consciousness is based on the ideas of decision-making established by ethical and moral values that regulate and guide the behaviour of people in society. The paper examines the values that society denies and that may be associated with negative emotions. Based on the material of online dictionary articles, the author identifies the axiological and pragmatic features of the selected thematic dominants by means of a linguo-axiological analysis. The scientific novelty of the study lies in conducting a detailed investigation of neological units of the English-language business discourse, in providing insight into the nature of their anti-value meanings. As a result, it has been found that the main anti-value categories of the English-language business discourse are concentrated in the thematic space of neological units naming the participants of the discourse, their relationships with each other, business activities, as well as the conditions that contributed to their development. The explicit-implicit nature of the anti-value semantics of the considered units has been also noted.