Thematic analysis on a model of implementation of open and technological banking in commercial banks in Iran

Abstract

The purpose of this study was the thematic analysis on a model of implementation of open and technological banking in commercial banks in Iran. It is an applied study; in terms of method, qualitative; And in terms of research philosophy, it is a kind of interpretive research. To analyze the data from the semi-structured interviews, a thematic analysis was used. The population of this study included 20 knowledgeable people (experts in banking and university professors in the field of open banking, as well as appropriate texts for the extraction of indicators). In this investigation a snowball approach was used to select samples. As a standard for the end of sampling, the thematic saturation method is used. The topics were obtained using the two sources of theoretical literature and semi-structured interviews. The result of the qualitative data analysis led to the identification of 25 basic issues, 6 organizational issues and finally 4 contextual issues including productivity and digital governance in the shadow of knowledge, alliances with competing partners, customer experience management, digital strategic management of economic and customer management, and reform of banking processes, all presented in the form of a model. Finally, suggestions were made in this area based on the results.