The influence of a passionate personality on the preservation of the ethno-cultural code of society in Eastern countries

Abstract

The authors consider new approaches to the study of the role of the passionate personality in the development of the countries of the East. The authors consider the socio-political and scientific activities of the scientist A. Zh. Mashanov as a passionary from the point of view of influence on the ethno-cultural code of the Kazakhs. The concepts of "historical process" and "political process" are clarified; the relationship between history and politics is revealed. The verbal-paraverbal methods of A. Zh. Mashanov in political activity are shown. The contribution of the scientist as a driving force during the historical process is revealed and described the role of the scientist as a catalyst for the spiritual revival of Kazakhstan in connection with the relentless struggle for the study of al-Farabi's creativity as a cultural and spiritual source is determined.