Abstract
The research relevance is determined by the frequent distortion of reality in the modern world, especially on television, where an alternative reality is created, which helps convey the image to the largest possible audience. The image revealed is purposefully formed to affect the emotional and psychological state of the audience. In films, the conveyance of certain value patterns can often be seen, which reflects the educational functions of sports and martial arts, depicting socially approved patterns of behaviour. The study aims to review the development and study of martial arts on television by scientists. The primary research methods are comparative analysis, descriptive analysis, classification, induction and deduction, and generalisation of approaches, which were used to describe and highlight the main problems of reality and television images in martial arts. Aspects of the study of martial arts by scholars are disclosed in the article; the specifics and peculiarities of the image of athletes on television are analysed; the importance of image for athletes is described. A detailed analysis of the literature was conducted, and the content, characteristics and features of this phenomenon were clarified; audiovisual, program and plot methods of demonstrating a professional image on television have been found; the possibilities of using the image of athletes in advertising are shown; the tendencies of influence of sports programs on human psychology, idealisation of life and appearance are characterised. The study materials represent practical and theoretical value for athletes, students of physical disciplines and contestants in combat competitions, who are trying to achieve the ideal and set an example for the younger generations. The information is valuable for specialists in the field of media influence on a person and his psychology, able to explain in more detail the process of perceiving an image from television
Publisher
Scientific Journals Publishing House