WEATHER FORECAST PERCEPTIONS OF SAUDI ARABIAN CITIZENS: INITIAL STEPS TOWARDS BUILDING EXTREME WEATHER FORECASTING COMMUNICATION TECHNOLOGY

Abstract

AbstractCommunicating weather forecasts from the public perspective is essential for meeting people’s needs and enhancing their overall experiences. Due to the lack of cited work on the public’s behavior and perception of weather data and delivery sources in Middle Eastern countries such as Saudi Arabia (KSA), this study employs a cross-sectional questionnaire to fill the gap and apply the Protective Action Decision Model to non-Western individuals. The questionnaire examined respondents’ opinions about 1) the importance of weather forecast accessibility, 2) crucial weather features, and 3) available features on existing smartphone weather applications (apps) in KSA. The results showed that nearly all participants reported that their decisions of daily lives and activities were highly dependent on weather forecasts. Most participants thought weather forecast features are necessary. Though the most commonly used source for weather forecasts in KSA was smartphone apps, many participants responded that these apps were lacking specific weather functionalities (e.g., giving weather alerts to their exact location). Regression analyses found that KSA individuals who do not believe that weather forecasts are important are predicted by 1) not wanting any new features added to weather applications and 2) that weather forecasts do not impact lives nor property. This study’s findings can guide governmental and private weather agencies in KSA and other Middle Eastern or developing countries to better understand how to meet and communicate people’s weather needs.