Abstract
The case study includes an overview of a previous 16-year career in communications and the events which brought the practitioner into sport psychology. It will describe how the consultancy was set up and why it was set up in the way that it was. It will describe how the practitioner assessed and incorporated suitable principles, processes, expertise, techniques and confidence from a former communications career into a sport psychology consultancy and how she has monitored and evaluated them to understand how they have enhanced her practice. It concludes with reflections on the challenges encountered during this process.
Publisher
British Psychological Society