Analysis of Financial Literacy Levels and Financial Behavior of Investment Decisions with Income as Moderating

Abstract

This study to analyze the level of financial literacy and financial behavior towards investment decisions with income as a moderating variable in UMKM South Tangerang city actors. The population in this study were all UMKM in the city of South Tangerang. The sample method in this study uses a simple random sampling method, namely the Slovin formula so that a sample size of 393 UMKM actors can be obtained. The data used in this study are primary and secondary data. The primary data source was obtained from distributing questionnaires to all UMKM in South Tangerang City who were the study population. Secondary data sources (supporting) in the form of documents owned by the South Tangerang City Government Office relating to the UMKM sector and other supporting data, namely the mass media, BPS, previous research results, books and other references related to this study. In this study primary data were obtained from the first source, namely the UMKM of the city of South Tangerang. The primary data collection techniques in this study are a) Observation, b) Library Research, c) Questionnaire / Questionnaire is a data collection technique that is done by giving a set of questions or written statements to respondents to be answered using a Likert scale. Then the data analysis technique in this study is Moderated Regression Analysis (MRA) with the help of the SPSS 22.0 program. The results showed that that financial literacy affects investment decisions on UMKM actors, financial behavior variables influence investment decisions, income variables cannot moderate the significant influence of financial literacy on investment decisions and income variables cannot moderate the significant influence of financial literacy on investment decisions.