Abstract
The article examines the technique of transmedia narrative and intertextuality on the material of the game universe of World of Warcraft and in the novels of the Finnish writer Johanna Sinisalo (J. Sinisalo). The term “transmedia narration” is analyzed, its meaning in relation to literary criticism is discussed, and examples of the use of this technique are given. The author comes to the conclusion about the wide potential of using transmedia narration in game universes and intertextuality in the literature of fantasy of Finland and in the works of Sinisalo. The conclusion is made that both fantasy and game worlds use intertext to go beyond a single text in order to create a strong connection with the reader, to convince them of the existence of the fantasy world. Sinisalo aims to remove the limitations of one type of media platform by creating references to other media within the text. To do this, the author places references to Internet websites, documents and articles inside her work, which are distinguished from the overall style of the fiction text.