Occam’s razor effect in packaging: The impact of simple versus complex aesthetics on product efficacy judgments
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Published:2023
Issue:11
Volume:55
Page:1872
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ISSN:0439-755X
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Container-title:Acta Psychologica Sinica
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language:en
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Short-container-title:Acta Psychologica Sinica
Author:
Siyun CHEN,Tingwen XIAO,Jiwei XIONG,Kaiping PENG
Publisher
China Science Publishing & Media Ltd.
Subject
General Psychology