Faunalytics, with support from Statistics Without Borders, conducted a longitudinal research project examining the effectiveness of Animal Equality’s 360-degree and 2D video outreach. The main research questions for this study were:1. Which of two video media (360-degree virtual reality or a 2D experience) results in greater change in self-reported pork consumption and, secondarily, attitudes toward pork and pigs? 2. Do these video media result in greater change in self-reported diet and, secondarily, attitudes toward pork and pigs than a control condition? The study employed an experimental (i.e., randomized controlled trial) design with three conditions: a 360-degree virtual reality condition, a 2D flat-screen condition, and an inactive (i.e., no treatment) control condition.