PENGARUH SIKAP BELANJA ONLINE TERHADAP TRUST MELALUI MEDIATOR KEPUASAN PELANGGAN

Author:

Selviana ,Setyowati Retno Budi

Abstract

Technological advances are increasingly developing, making the internet not only used forcommunication and information sources, but also as an electronic trading medium or betterknown as e-commerce (electronic commerce). In e-commerce, many products are sold andpurchased online at prices that can compete with store prices. Easy transaction processesthat can be done anytime and anywhere and the price of goods is more affordable, making ecommercea shopping option. Therefore, through this research the researcher wants to knowthe attitude of online shopping towards trusts through customer satisfaction mediators.Research respondents were people who had been shopping online on the Indonesian networkand used it themselves. The number are 184 people with accidental sampling technique. Datacollection using the google.docs questionnaire which was distributed through Whats up anddata analysis using path analysis with the Lisrel program. The results of the analysis showthat there is an influence of online shopping attitudes towards trusts through customersatisfactionmediators.

Publisher

Center for Open Science

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