In the face of continuing urbanization and population growth, cities are seeking to implement safer, more efficient and more sustainable transport modes to cope with the increasing strain on urban traffic. So-called "electrical vertical take-off and landing" (eVTOL) aircrafts, in the context of passenger transportation often referred to as "air taxis", offer a potential solution to these challenges. However, next to technological, legal and infrastructural barriers, the acceptance of this radically new technology by potential users and society in general are among the key challenges. A central prerequisite for the successful uptake of UAM services will be the careful consideration of trust, perceived safety and user experience. This study aims to identify the relevant factors influencing individual acceptance of Urban Air Mobility services using a virtual reality (VR) simulation, which allowed participants to experience a flight in an air taxi from a passenger’s perspective.