The Effect of Corporate Memory and Organizational Learning on the Firm Performance Through Corporate Culture

Abstract

The main purpose of the study is to determine to what extent and in what direction corporate memory and organizational learning affect firm performance through corporate culture. Within the framework of the research model, the relationships between the sub-dimensions of corporate memory and organizational learning, which are the independent variables, and the sub-dimensions of firm performance, which is the dependent variable, are examined. Within the scope of the study, the mediating role of corporate culture in relations between variables is also questioned. The study is carried out with comprehensive research on Information and Technology companies operating in Istanbul. The survey method is chosen as the data collection method and 7-point Likert-type expressions are used in the scales. 635 questionnaires are collected from Information and Technology companies in the Marmara Region and the hypotheses in the research model are analyzed using the SPSS data processing statistics program. As a result of the analysis, it is determined that corporate culture, organizational learning and corporate memory have ssignificant effects on firm performance. However, it is determined that the mediation role of corporate culture has a partial effect on the effect of corporate memory and organizational learning on firm performance.