Author:
Shabbir Taha,Farooqui Yasmeen Sultana,Shaikh Shazia
Abstract
The research looked into how media stereotypes and the people's hold of gender concerning drama on TV shows can change how people perceive each other. It relies a lot on specific and detailed data on a data set consisting of most Pakistani university students in national and private institutions. A questionnaire was created with specific attributes in mind as the critical input; these were given significant consideration in selecting and compiling the data. As discussed by the data group, the social variety in Pakistani cultures, such as the inclusion of two different educational institutions, must be regarded as a variable in this research. For most people, daily exposure to Gender-Stereotyping in traditional media has adverse effects on how they perceive social identities, most notably women.
Reference31 articles.
1. Bem SL (1993). The Lenses of Gender: Transforming the Debate on Sexual Inequality. New Haven: Yale University Press.
2. Bode L, Heninig V (2012). Mixed Signals? Gender And The Media Coverage of the 2008 Vice Presidential Candidates. Politics and Policy, 40: 221-257.
3. Buysse, J. & Herburt M. (2004). Constructions of Gender in Sport: An Analysis of Intercollegiate Media Guide Cover Photographs. Gender And Society, 18: 66-81.
4. Cynthia, Carter (2012). Sex/Gender and the Media from Sex Roles To Social Construction And Beyond, In Karen Ross (Ed). The Handbook OfGender, Sex, And Media. USA: John Wiley And Sons Ltd
5. Daniel CJ, Dindia K (1998) Sex Differences and Similarities in Communication. Mahwah, NJ: Lawrence Erlbaum.