BUILDING AN INNOVATIVE STRATEGY FOR ENTERPRISE DEVELOPMENT

Author:

Chepsarakov A. V.1

Affiliation:

1. St. Petersburg State University of Economics (St. Petersburg, Russia)

Abstract

This article discusses modern concepts and the construction of an innovative strategy for the development of an enterprise. The types of innovative strategies are described, special attention is paid to the tasks of innovative activity. The article highlights and describes the stages of developing an enterprise innovation strategy and emphasizes the importance of innovation, which largely determines the development of the company, the qualifications of the specialists of this company and creates a general picture of the prospects for the development of the company and gaining a competitive leading position in the market.

Publisher

Real Economy Publishing

Subject

General Medicine

Reference6 articles.

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3. Orlova O.P. Innovatsionnaya strategiya kak sposob povysheniya rentabel'nosti // Al'manakh nauchnykh rabot molodykh uchenykh universiteta ITMO. SPb.: Universitet ITMO, 2016. T. 4. C. 93–95.

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5. Sattorov N.E., Tereladze D.I. Razrabotka innovatsionnykh strategii na osnove realizatsii kompleksnogo podkhoda k otsenke innovatsionnogo potentsiala naukoemkogo predpriyatiya // Novye informatsionnye tekhnologii v nauke: Sbornik statei mezhdunarodnoi nauchno-prakticheskoi konferentsii: V 3 ch. 2017. S. 180–183.

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