THE EFFECTS OF SUBLIMINAL MESSAGES ON HUMAN ATTITUDE CHANGE AND EFFECTIVE ADVERTISING

Abstract

This discussion delves into the intricate realms of self-awareness and unconsciousness, shedding light on their profound influence on human behavior and society. Awareness, spanning from the womb to the grave, defines our conscious existence, while the unconscious silently records every sensory input, guiding our emotions and actions. Notably, the unconscious can be harnessed to manipulate individuals and communities through subliminal messages, a powerful tool wielded by advertising, marketing, and media. The infamous 1957 experiment by James Vicary, flashing Eat Popcorn! Drink Coca-Cola! in a cinema, exemplifies how subtle suggestions can shape consumer choices. Visual symbols in advertising can evoke feelings of credibility in consumers, perpetuating the allure of certain products or services. However, its essential to be cautious, especially regarding children and their exposure to digital games, which may harbor hidden subliminal messages impacting their future behavior. The study underscores the sway of subliminal messages in advertising, ideology propagation, and economic interests. Nevertheless, the impact varies with age, gender, culture, and time, aligning with individual desires and beliefs. Negative usage of subliminal messages, when they are forced upon consumers, becomes detrimental to individuals and society. Therefore, comprehensive control measures and penalties for subliminal advertising are imperative. Particularly, vigilance is required in monitoring childrens media consumption to shield them from harmful messages.In conclusion, subliminal messages hold immense potential for both harm and benefit. While they can be tools for manipulation, they can also aid personal growth and societal harmony. Striking a balance requires vigilance, regulation, and ethical considerations, ensuring that subliminal messages serve as a force for positive change rather than manipulation.