1. Jacqui Ewart, Associate Professor, Journalism and Media Studies, Griffith University, Australia;
2. Mark Pearson, Professor of Journalism and Social Media, Griffith University, Australia;
3. Joshua Lessing, Research Assistant and Law Graduate, Bond University, Australia. The authors would like to thank the referees for their comments. The research for this article was funded in part by the Faculty of Humanities and Social Sciences at Bond University. All websites accessed June 2013.