SOCIAL MEDIA USE OF TURKISH COFFEE BRANDS IN THE CONTEXT OF DIGITAL PUBLIC RELATIONS-Reference-Cited by-同舟云学术

SOCIAL MEDIA USE OF TURKISH COFFEE BRANDS IN THE CONTEXT OF DIGITAL PUBLIC RELATIONS

Published:2022-07-01 Issue: Volume: Page:38-57
ISSN:2651-5393
Container-title:Beykoz Akademi Dergisi
language:tr
Short-container-title:

Author:

ÖZKAN Sabahat¹,ÖVÜR Ayten¹

Affiliation:

1. İSTANBUL AYDIN ÜNİVERSİTESİ

Abstract

Brands frequently use social media as a digital public relations tool, as they contribute to promotional activities by supporting image and corporate identity. The aim of there search is to reveal its contribution to beverage culture from past to present in terms of two-way symmetrical communication and to evaluate the general status of the Instagram shares of Turkish Coffee brands. 70 shares of 3 Turkish Coffee brands with the highest number of followers as of 10.08.2021 were analyzed by content analysis method on their official Instagram pages. It has been concluded that the shares of Turkish coffee brands do not reach enough impact and can not use digital public relations tools effectively.

Publisher

Beykoz Akademi Dergisi

Subject

General Medicine

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