FEATURES OF DIGITAL TECHNOLOGIES IN AGRICULTURAL BUSINESS

Abstract

The article examines promising directions for the development of digital technologies in agriculture. It was determined that a feature of the digitalization of the agrarian sphere is the differentiation of land resources by productivity, the need for spot use of indicators of weather, phytosanitary, veterinary and other conditions at the local level for flexible response of business entities to their changes. It was found that digitalization of agricultural production allows to significantly reduce costs. It has been established that the European Parliament on Agriculture and Rural Development distinguishes digital technologies according to the degree of impact on agricultural production: low, medium, high. It is emphasized that digital technologies are usually used in combination: IoT, Big Data and AI, AI and robotics, drones with satellites and big data, etc. The peculiarities of using of drones by agricultural producers are revealed. Digital agriculture as a management strategy in agricultural production and the main factors of the transition of producers of agricultural products to digital agriculture are considered. It is emphasized that the use of smart technologies allows monitoring in all branches of agriculture. The advantages of using blockchain technology in agriculture are characterized. The problems that arise when using blockchain technologies are described. Trends in the development of digitization of agriculture are analyzed. Among them, such technologies as the Internet of Things, agricultural robotics, artificial intelligence, drones, precision agriculture, agricultural biotechnology, big data and analytics, controlled environment agriculture, regenerative (restorative) agriculture, high-speed Internet access are highlighted. The advantages and problems of the introduction of digital technologies in agricultural production and management are established. The tasks that must be solved when implementing digital technologies in the agricultural sector are summarized. It was emphasized that the digitalization of the agricultural sector will contribute to the development of efficient, sustainable and ecologically clean agricultural production.