POTENTIAL OPPORTUNITIES FOR EXPANDING THE MANAGEMENT OF E-COMMERCE ENTERPRISES AS SUBJECTS OF INNOVATIVE ENTREPRENEURSHIP IN THE CONTEXT OF GLOBALIZATION

Author:

Simakov Vladimir1

Affiliation:

1. PJSC “Novokramatorsky Engineering Factory"

Publisher

Publishing House Helvetica (Publications)

Subject

General Medicine

Reference19 articles.

1. Semenova V. H., Obertailo M. V. Innovatsiino-investytsiinyi rozvytok – osnova konkurentospromozhnosti promyslovykh pidpryiemstv. Konkurentospromozhnist pidpryiemstva: otsinka rivnia ta napriamky pidvyshchennia: [monohrafiia / za zah. red. O. H. Yankovoho]. – Odesa: Atlant, 2013. – 470 s.

2. Iudin O. M. Systemy elektronnoi komertsii: stvorennia, prosunennia rozvytok: monohrafiia / O. M. Yudin, M. V. Makarova, R. M. Lavreniuk. – Poltava: RVV PUET, 2011. – 201 s.

3. The Next Level of Personalization in Retail / BCG [Elektronnyi resurs]. – Rezhym dostupu: https://www.bcg.com/publications/2019/next-level-personalization-retail.aspx

4. Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend [Elektronnyi resurs]. – Rezhym dostupu: https://www.bigcommerce.com/blog/pwa/

5. Shaleva O. I. Elektronna komertsiia / Shaleva O. I. Navch. posib. – K.: Tsentr uchbovoi literatury, 2011. 216 s.

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