THE ASSOCIATION AND CONFLICT BETWEEN CORPORATE CULTURE AND EMPLOYEE BEHAVIOR IN THE VUCA ERA

Abstract

In the context of VUCA, enterprises want to maintain their core competitiveness in a harsh environment, to a large extent, to have robust and soft power, and the root of soft power is corporate culture. Corporate culture is a guiding role, cohesive role, normative role, incentive role, and social influence role, which is expressed as a kind of belief and behavior with a corporate personality. Employee behavior is the study of enterprise employees as the main body, the enterprise as the context of human behavior, motivation and ability of these two factors are the preconditions for the occurrence of employee behavior. Corporate culture influences employees' way of thinking and behavior patterns and has a strong correlation with employees' behavior. However, there are inevitable conflicts between corporate culture and employees' behavior, incredibly individual employees' behavior. The article discusses the association and conflict between corporate culture and employee behavior and the shaping of employees' golden behavior based on corporate culture. Based on the Fogg behavior model, the article optimizes corporate culture from the perspectives of employee behavior motivation, ability, and external normative constraints, strengthens the association, weakens the conflict, shapes employees' golden behavior, and improves the cohesion and core competitiveness of the enterprise.