FEATURES OF THE DEVELOPMENT AND MOTIVATION OF ENTREPRENEURSHIP UNDER THE CONDITIONS OF THE MILITARY STATE

Abstract

The article examines the theoretical aspects of the development of entrepreneurial activity in general and in the context of today - as a result of the impact of the pandemic and martial law. Entrepreneurship is defined as an independent, proactive, systematic and risk-based activity, the purpose of which is to achieve economic and social results and make a profit. Changes in the classical prerequisites of entrepreneurial activity (economic, political, legal, psychological) and modern prerequisites of development in the conditions of the pandemic and martial law are determined. Its dependence in modern conditions on state support has been proven and its necessity has been substantiated. The change of functions of entrepreneurship (innovative, motivational, resource, social, organizational, personal and protective) in the conditions of martial law is shown. The main principles on the basis of which the role of entrepreneurship in the market economy as a whole is determined are specified. The main motives for entrepreneurial activity are characterized and their significant changes in the conditions of martial law are shown. New motives of entrepreneurial activity (psychological, social and humanistic) are highlighted. The main problems faced by the owners of small, medium and large enterprises have been determined. The importance of state support measures to maximize the protection of entrepreneurship from the impact of adverse situations and effective development as a whole is substantiated and researched. The dynamics of entrepreneurship development for 2018–2021 were analyzed by the number of business entities and the scope of their activities. It has been proven that the activity of individual entrepreneurs occupies the largest share in Ukraine, and therefore is the main business sector, but the quantitative structure does not have a stable trend. Taking into account modern conditions of operation, forecasting of the development of entrepreneurship in the near future was carried out. A drop in the level of business activity, a reduction in the volume of production, works and services, and an increase in the impact of inflation are expected, which, however, should not be evaluated unequivocally negatively.