INNOVATIVE MANAGEMENT OF ENTERPRISE RESOURCE AND ECONOMIC SECURITY IN A COMPETITIVE ENVIRONMENT

Abstract

The article considers the features of innovative resource management and economic security of the enterprise in a competitive environment. In carrying out the study methods were used: systematization – to describe the features of the impact of the competitive environment; construction of substantive models – for the proposed model of innovative resource management and economic security of the enterprise; generalization – to form the conclusions of the study. The purpose of the article is to define the theoretical aspects of resource supply and economic security innovation management taking into account the competitive environment. The theoretical aspects of the relationship between the basic definitions of innovative resource management and economic security. It is proposed to take into account the conditions, challenges and threats of a competitive environment in the formation of innovative resource management mechanism and economic security enterprise. The investment model of innovative management of resources and economic security of the enterprise in a competitive environment is constructed and described. The elements of the proposed model are discussed in detail. The goals of the content model is: increasing profitability of the company, providing an effective use of resources, providing a rational level of protection of investment interests. The tools for achieving these goals in the model are described: the use of attracted capital, investment assets, diversification of investment capital, digitalization tools, capitalization of intellectual property, re-engineering of investment processes. The structural and logical links of the investment model of innovative resource management and economic security of the enterprise in a competitive environment are characterized. The proposed investment model of innovative resource management and economic security of the enterprise needs to be implemented in the overall system of management and optimization of economic security systems and resource management of the enterprise. Subsequent research should be directed towards the implementation of the proposed model into the practical operations of enterprises.