MARKETING SERVICES MIX FOR HEALTHY TERRITORIES: EUROPE – UKRAINE FEATURES

Abstract

The peculiarity of healthy territories is that this concept is complex and multifaceted. It includes implementing a healthy economy in some territory and security of public health in a particular territory. Therefore, from the standpoint of the territories' marketing as a component of the country's economy, it should be considered comprehensively. Usually, it is customary to use the 4P complex for territory marketing, but when we research a healthy territory, this concept is continually changing over time and shaping its image. In this case, for the implementation of healthy territories marketing and its image, it is advisable to use additional elements of the marketing mix, which can describe the processes and the human factor and the conditions of the territory marketing.