ESSENCE AND CLASSIFICATION OF NETWORK BUSINESS STRUCTURES

Abstract

The article examines network entrepreneurial structures as new subjects of the digital economy. Defined and generalized understanding of the essence of such structures from the point of view of a separate unit that uses information technology networks to connect people, assets and ideas to create and distribute products and services without the constraints of traditional organizational boundaries or physical location; consolidation of business units in which human and work processes interact, seeking joint results and mutual benefit; formation of a network of people or organizations that are independent, implement a joint project or joint economic activity. It was found that in Ukraine, network business structures belong to the class of enterprise associations and are created in the form of concerns, holdings and other types of enterprise associations. It has been proven that rapid changes in information and communication technologies and the external environment, as well as the elimination of barriers between the enterprise and the environment, are the main prerequisites for the formation of network business structures. It was determined that both divisions of a large enterprise, as well as individual enterprises and freelancers, can be integrated into the network business structure. The typification of network business structures was formed according to six classification features, namely: branch direction; scope of activity; term of formation; management model; the nature of obligations; depending on the purpose of combining enterprises into a network business structure. The advantages of creating network business structures are systematized, namely: increased organizational flexibility; stability of ties between integrated enterprises within the network business structure; decentralization of the organizational structure; a higher level of coordination and communication between units integrated into the network business structure; openness to organizational changes; universality and adaptability of the network business structure; better access to resources and expertise; cost reduction; advanced innovation; increasing competitiveness.