INTERNATIONAL HOTEL CHAINS: ESSENCE AND FEATURES IN CONDITIONS OF GLOBALIZATION

Abstract

The current trends and conditions of functioning of the world economy dictate new priorities and directions of development. Today tourism shapes the economy of many states, regions, becomes an important factor in the stable development of the global hospitality industry. One of the industries that has emerged as a leader in recent years is the hospitality industry. The tourism industry, and the hotel sector in particular, is a highly competitive market. Hotel chains are one of the main players in the global travel services market that gradually masters the learn new segments market. The article analyzes the current state and trends in the development of international hotel chains, highlights the concepts of "hotel chains," which are provided by leading scientists in the field of tourism and on their basis the author's interpretation of the definition of "hotel chain." The article presents the types of competitive advantages of the network form of hotel business organization, highlights the fundamental principles of international hotel chains in the global context, considers the groups of environmental factors that influence the activities of international hotel chains in the context of globalization. This study examines the effects of both market competition on the efficiency of the hotel industry. The article analyzes the dynamics of functioning of international hotel chains of the world hotel business by the number of hotels and number of rooms for the period 2016–2021, shows the competitive advantages of international hotel chains. The first positions in the ranking of international activities of hotels by room fund are occupied by: Marriott International, Jin Jiang International (Holdings) Co., Ltd. Hilton Worldwide, Inter Continental Hotel Group (IHG), Wyndham Hotel Group, AccorHotels, Huazhu Group Ltd, Choice Hotels International BTG Homeinns Hotels (Group) Co, BWH Hotel Group, which show a steady growth of their business.