TRANSFORMATION OF BUSINESS MODELS OF AGRICULTURAL HOLDINGS ON THE BASIS OF THE CIRCULAR ECONOMY

Abstract

The article conceptualises the theoretical and applied provisions of transformation of business models of agricultural enterprises on the basis of circular economy. It is noted that the strategies of the circular economy include the development of product processing (closing the cycle), increasing resource efficiency (narrowing the use of resources), extending the phase of product use (expansion), more intensive use of products (intensification), and replacing products with services and software solutions (dematerialisation), and it is proposed to understand the circular model as a business model that allows for product processing, expansion of the use of materials and energy, and dematerialisation. The main ways of forming circular business models are identified, including start-up, business model diversification, business model transformation, business model acquisition (take-over). A list of tools for creating a business model based on the principles of the circular economy has been compiled: business cycle canvas, sustainable innovative circular business model framework, circular business model framework, adapted sustainable business model framework, circular business model mapping. The tools for forming a business model based on the circular economy provide companies with a structured approach to the development and implementation of circular business models, promoting sustainable development and increasing the efficiency of resource use. The author proves that agriholdings, as the main players in the agricultural sector, have a significant impact on the environment. Implementation of the principles of circular economy allows minimising this impact by reducing waste and using resources more efficiently. This is in alignment with global sustainable development goals aimed at preserving natural resources for future generations. Successful cases of transformation of agriholdings' business models based on the circular economy are studied, which demonstrate how agriholdings can successfully transform their business models based on the circular economy, achieving sustainable development, economic benefits and reducing negative environmental impact.