DIGITAL TRANSFORMATION OF BUSINESS ACTIVITIES IN THE CONTEXT OF THE KNOWLEDGE ECONOMY ON THE PRINCIPLES OF SOCIAL RESPONSIBILITY

Abstract

The processes of digitalization of business activity based on the principles of social responsibility require thorough research and are critically important for stabilizing crisis phenomena and restoring the growth of the domestic economy in the face of military aggression. The transformation of entrepreneurial activity in the conditions of the digital economy is expressed in changes in the external and internal environment of the enterprise. In this context, the most important task facing managers and owners of enterprises is the development of the knowledge sector and the direction of investments in this area to maintain it at the level of world standards. The consequence of the digitalization of economic and social life will be the development of the concept of a single information space and the formation of a single information field as an integrated network organism. In the context of the conducted research, it was proved that the digital transformation of enterprises led to a continuous process of changes and transformation of factors of the market environment, the emergence of new niches and technological opportunities for the implementation of conceptual management tasks, which contributed to the emergence of a new type of entrepreneurship - digital entrepreneurship, which will allow expanding the financial capabilities of enterprises, restore and stabilize own activities, implement socially responsible projects. It is emphasized that managers and owners of enterprises understand the essence of digital entrepreneurship and its differences from physical forms of business organization, allowing to effectively use all the advantages of digital activity. The article suggests supplementing the first stage of the enterprise's digital transformation with the formation of further directions, conducting an audit of the current state of readiness for digital transformation, analyzing customer needs, setting goals and determining priorities for digital development, and providing means for digital transformation. It is emphasized that with the help of the analysis of readiness for digital transformation, the enterprise will be able to determine and provide an assessment of its digital maturity and build an effective model for implementing changes in the enterprise. The need to take into account the social activity of business representatives in the direction of supporting the Armed Forces, employees, the population, volunteer organizations, resuming the work of companies, fulfilling obligations to the budget will allow to overcome the crisis and restore the country's economy. Activation of digital transformation processes will allow representatives of domestic business structures to stabilize their own activities and strengthen the social responsibility of business during wartime.