INVESTMENT ATTRACTIVENESS AS THE BASIS OF THE COMPETITIVENESS OF THE PRIMOR REGION

Abstract

The article is researched the investment attractiveness as an important prerequisite for identifying and forming competitive advantages of the region. It is substantiated that it is important not only to attract as much money as possible for the development of the regional system, but also to increase the level of welfare of the population and opportunities for international competition due to this. It is determined that the level of competitiveness of the region consists of the potential capabilities of its constituent elements, such as regions and regional centres, which possess a significant share of natural resource potential and are capable of uniting other territorial units around themselves and stimulating them to improve. It has been proven that an investment-attractive region is characterized by a high level of competitiveness, which is due to the ability to attract and effectively use funds to form new competitive advantages and support existing ones. Based on the assessment of the competitiveness of the region, it is determined that the main competitive advantages indicate, on the one hand, weaknesses that are an obstacle to achieving a high level of development, and on the other hand, it is possible to single out strengths that can be used as a "multiplier" of strengthening and growth region. The results of the analysis of the business environment index of the regional centres of the Primorye region is showed that the regional centres of the Primorye region have a business environment index that exceeds the average level for Ukraine. The analysis of the competitiveness index for regional centres for 2019–2021 is showed that in 2021 the rating positions of regional centres of the Primorye region changed significantly. It is substantiated that the level of development of the business environment and the competitiveness of the region are interconnected, because economic activity, the quality and efficiency of public administration, the effectiveness of legislation, the level of technological development and infrastructure, the level of education and human resources create competitive advantages and determine the future development prospects of the region.