Sustainable Hate: How Gab Built a Durable “Platform for the People”

Abstract

Background: Gab is a social network and a haven for racism, sexism, and extremism. With accessible design and tech-forward products, this “platform for the people” has surged in popularity.Analysis: This article examines Gab News, analyzing its topics, sources, and platform integration. Its mix of topics creates an expansive world. Its mix of neutral and hyperpartisan sources creates a believable (yet still conservative) world. And its mix of moderate and explicit content establishes a sustainable (yet still hateful) world.Conclusion: Gab’s strategic communication offers a sustainable foundation for the radical right; understanding this is key for counteracting hate.