Conflict Indicators in Russian Media Discourse: Internet-Meme Analysis

Author:

Smirnova Olga1ORCID,Shkondin Mikhail1ORCID,Denissova Galina1ORCID,Steblovskaia Sophia1ORCID

Affiliation:

1. Lomonosov Moscow State University

Abstract

The study is an exploratory research aimed at testing methods to examine conflict indicators of Russian media discourse. At this stage of the research, the Internet-memes analysis was conducted. The article explores theories at the interface of conflict and media studies and provides a critical review of contemporary meme research. The authors argue that memes have huge manipulating capacity and can influence their viewers provoking social unrest. We suggest that the study of conflict-memes can contribute to the research of social contradiction discourse. The study also developed the method to analyze conflict indicators in Internet-memes including identification of the explicit and implicit conflict signs. The study found the visual and text connection in creolized memes that creates conflict context. We analyzed a sample of conflict memes based on the subject, topic, and conflict-type. A pilot-research showed that memes with conflict signs take a permanent place in meme-discourse. The authors believe that the conflict is one of the most important socio-cultural design techniques. We suggest further research of its presence in different media discourse formats.

Funder

Lomonosov Moscow State University

Publisher

Baikal State University

Subject

General Medicine

Reference25 articles.

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3. Dawkins R. The Selfish Gene. Oxford University Press, 1976. 360 p. (Russ. ed.: Dawkins R. The Selfish Gene. Moscow, AST Corpus Publ., 2013. 512 p.).

4. Rushkoff D. Media Virus: Hidden Agendas in Popular Culture. New York, Ballantine Books, 1994. 360 p.

5. Brodie R. Virus of the Mind: The New Science of the Meme. Seattle, Integral Press, 1996. 272 p.

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