Are Virtual Influencers More Effective In Real-World Advertisement Settings?

Author:

Ham Jeongmin,Li Sitan,Shah Pratik,Eastin Matthew S.

Publisher

WARC Limited

Reference94 articles.

1. Adroit Market Research . (2019, March). “Global Virtual Goods Market to Garner $189.76 billion by 2025.” Retrieved from: https://www.adroitmarketresearch.com/press-release/virtual-goods-market

2. Andrén, T. O. (2022, June 6). “How Influencer Marketing Will Change in the Metaverse.” Retrieved from the Forbes website: https://www.forbes.com/sites/forbesagencycouncil/2022/06/06/how-influencer-marketing-will-change-in-the-metaverse/

3. “Almost Human? A Comparative Case Study on the Social Media Presence of Virtual Influencers.”;Arsenyan;International Journal of Human-Computer Studies,2021

4. Be Core . (2018). “Mixed Reality and Experiential Marketing: How to Blend Realities to Create an Unforgettable Experience.” Retrieved from: https://www.becore.com/mixed-reality-and-experiential-marketing-how-to-blend-realities-to-create-an-unforgettable-experience/

5. “Purchase Intention for Luxury Brands: A Cross Cultural Comparison.”;Bian;Journal of Business Research,2012

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