The Ancient History of Advertising: Insights and Implications for Practitioners-Reference-Cited by-同舟云学术

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The Ancient History of Advertising: Insights and Implications for Practitioners

Published:2017-09 Issue:3 Volume:57 Page:239-244
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Beard Fred K.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. On-Premise Signage and Placemaking: Aiding Lively Streetscapes to Maintain Signage Visibility;Interdisciplinary Journal of Signage and Wayfinding;2023-12-20

2. The representation of phenotypic diversity in audiovisual advertising in Spain: professional perspectives and implications for the cultural dynamics of inclusion;Anàlisi;2022-11-15

3. Retailing Strategies of West African Itinerant Immigrant Traders in Ghana;Journal of Planning and Land Management;2021-09-11

4. A history of content marketing;Journal of Historical Research in Marketing;2021-08-31

5. Historical Marketing Research – Barriers to Conducting it and its Importance;Economic and Regional Studies / Studia Ekonomiczne i Regionalne;2021-03-01

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