Does It Pay to shock?-Reference-Cited by-同舟云学术

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Does It Pay to shock?

Published:2003-09 Issue:3 Volume:43 Page:268-280
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Dahl Darren W.,Frankenberger Kristina D.,Manchandra Rajesh V.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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