Quantification of Transcripts from Depth Interviews, Open Ended Responses and Focus Groups: Challenges, Accomplishments, New Applications and Perspectives for Market Research-Reference-Cited by-同舟云学术

Quantification of Transcripts from Depth Interviews, Open Ended Responses and Focus Groups: Challenges, Accomplishments, New Applications and Perspectives for Market Research

Published:2010-07 Issue:4 Volume:52 Page:483-509
ISSN:1470-7853
Container-title:International Journal of Market Research
language:en
Short-container-title:International Journal of Market Research

Author:

Schmidt Marcus¹

Affiliation:

1. Copenhagen Business School

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.2501/S1470785309201417

Reference25 articles.

1. Qualitative research can add new meanings to quantitative research

2. Using Computer Software for the Analysis of Qualitative Market Research Data

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