Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.2501/IJA-31-4-773-794
Reference74 articles.
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3. Bacus, A. (2005)Même pas peur!Paris: Marabout.
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5. Bandyopadhyay, S., Kindra, G. & Sharp, L. (2001) Is television advertising good for children? Areas of concerns and policy implications.International Journal of Advertising,20(1), 89–116.
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