The Customer Pulling Power of Different-sized Yellow Pages Advertisements-Reference-Cited by-同舟云学术

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The Customer Pulling Power of Different-sized Yellow Pages Advertisements

Published:2002-05 Issue:3 Volume:42 Page:66-72
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Abernethy Avery M.,Laband David N.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Determinants of Prices for the Performing Arts;Journal of Promotion Management;2019-01-02

2. Notes;Principles of Integrated Marketing Communications;2014-01-02

3. The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates;Journal of Advertising Research;2004-03

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