Online Persuasion: How the Written Word Drives WOM-Reference-Cited by-同舟云学术

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Online Persuasion: How the Written Word Drives WOM

Published:2011-03 Issue:1 Volume:51 Page:239-257
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Li Jin,Zhan Lingjing

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 131 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effects of product online reviews on product returns: a review and classification of the literature;International Transactions in Operational Research;2024-06-24

2. From tech to touch: self-concept and testimonials in AR try-on versus website;J RES INTERACT MARK;2024

3. A true friend or frenemy?: Cross-platform effects on online reviews in the sharing economy;Electronic Commerce Research and Applications;2024-03

4. Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements;International Journal of Sports Marketing and Sponsorship;2024-02-20

5. Electronic Word of Mouth Communications: Character and Determinants of its Persuasiveness;Reference Module in Social Sciences;2024

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