Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A mixture-amount stated preference study on the mobility budget;Transportation Research Part A: Policy and Practice;2019-08
2. Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups;Applied Stochastic Models in Business and Industry;2019-07-18
3. Flexible Mixture-Amount Models Using Multivariate Gaussian Processes;Journal of Business & Economic Statistics;2018-10-29
4. How consumers’ media usage creates synergy in advertising campaigns;International Journal of Market Research;2018-01-12
5. Storytelling in Cross-Media Advertising;Multi-Platform Advertising Strategies in the Global Marketplace;2018
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