Investigating generational differences in e-WOM behaviours

Author:

Strutton David,Taylor David G.,Thompson Kenneth

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference13 articles.

1. Alsop, R. (2008)The Trophy Kids Grow Up. San Francisco: Jossey-Bass.

2. Bauerlein, M. (2008)The Dumbest Generation. New York: Tarcher/Penguin.

3. Creswell, J.W., Plano Clark, V.L., Gutmann, M.L. & Loomis, D.M. (2002) Advanced mixed methods research designs, in Tashakkori, A. & Teddlie, C. (eds)Handbook of Mixed Methods. Thousand Oaks, CA: Sage, pp. 209–240.

4. Eldon, E. (2009) Facebook reaches 100 million monthly active users in the united states. Inside Facebook. Online at: http://www.insideFacebook.com/2009/12/07/Facebook-reaches-100-million-monthly active-users-in-the-united-states/(accessed 10 December 2009).

5. Foster, G.D. (2006) Baby boomers: the ungreatest generation. Commondreams.org 2006. Online at: http://www.commondreams.org/views06/0716-22.htm (accessed 29 June 2009).

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