Why Casting Older Female Models Is Good for Advertising
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Reference50 articles.
1. Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
2. Gender stereotypes in advertising have negative cross-gender effects
3. When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
4. Socially defunct: A comparative analysis of the underrepresentation of older women in advertising
5. Headless: The Role of Gender and Self-Referencing in Consumer Response to Cropped Pictures of Decorative Models
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1. The power of beliefs: how diversity advertising builds audience connectedness;European Journal of Marketing;2024-08-19
2. Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising;International Journal of Advertising;2024-07-15
3. Inclusive Advertising for a Better World;Journal of Advertising;2023-10-20
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