Special Issue Preview
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Reference5 articles.
1. Cultural Masculinity/Femininity Influences on Advertising Appeals
2. Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
3. “How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising.”;Lee;Journal of Public Policy and Marketing,2018
4. The Effectiveness of Benefit Type and Price Endings in Green Advertising
5. Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues
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