Online word of mouth and consumer purchase intentions

Author:

Prendergast Gerard,Ko David,Siu Yin V. Yuen

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference22 articles.

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3. Brislin, R., Lonner, W. & Thorndike, R. (1973)Cross-cultural Research Methods.New York: Wiley.

4. Byrne, D. (1971)The Attraction Paradigm.New York: Academic Press.

5. deighton, J. & Kornfeld, L. (2007) Digital interactivity: unanticipated consequences for markets, marketing, and consumers. Working paper no. 08-017, Harvard Business School.

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