1. comScore Video Metrix press release (2009) Available online at: http://www.comscore.com/Press_Events/Press_releases/2009/9/Google_Sites_Surpasses_10_Billion_Video_Views_in_August. Accessed on 9 July 2010.
2. Millward Brown Knowledge Point (2007a) What are the benefits of celebritybased campaigns? Available online at: http://www.millwardbrown.com/Libraries/MB_Knowledge_Points_Downloads/MillwardBrown_KnowledgePoint_CelebritybasedCampaigns.sflb.ashx . Accessed on 9 July 2010.
3. Millward Brown Knowledge Point (2007b) Advertising in a low interest category. Available online at: http://www.millwardbrown.com/Sites/MillwardBrown/Media/Pdfs/en/KnowledgePoints/6E23CC28.pdf . Accessed on 9 July 2010.
4. Millward Brown Knowledge Point (2008) How to make the best use of music in an ad. Available online at: http://www.millwardbrown.com/Libraries/MB_Knowledge_Points_Downloads/MillwardBrown_KnowledgePoint_MusicInAnAd.sflb.ashx. Accessed on 9 July 2010.
5. Nealon, D. (2007) Does your film have the legs to be viral? (available via Millward Brown).