Exploring cosmetics advertising in southern China-Reference-Cited by-同舟云学术

Exploring cosmetics advertising in southern China

Published:2009-01 Issue:2 Volume:28 Page:369-393
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Barnes Bradley R.,Siu Noel Y.M.,Yu Qionglei,Chan Sally S.Y.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.2501/S0265048709200606

Reference21 articles.

1. Anderson, R.C. (1982) Eight ways to make more impact. Advertising Age, May.

2. Cateora, P.R. & Graham, J.L. (2002) International Marketing (11th edn). New York: McGraw-Hill.

3. Cheong, S.K. (2002) Cosmetics and toiletries market overview, available at Industry Canada, http://strategis.ic.gc.ca/eic/site/imr-ri.nsf/eng/gr110011.html (accessed 7 April 2009).

4. China Advertising Yearbook (2005) Statistical table of national advertising units in 2004 (13th edn). China: Xinhua Press, p. 45.

5. Chiu, G. (2003) Hong Kong Economy Yearbook 2003. Hong Kong: Economic Information & Agency.

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