Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Cultivating consumer resilience: understanding and navigating adolescents’ responses to intrusive advertising;International Journal of Organizational Analysis;2024-07-03
2. Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps;Journal of Interactive Marketing;2024-02-11
3. Consumer avoidance toward message stream advertising on mobile social media: a stimulus-organism-response perspective;Information Technology & People;2023-08-31
4. Using the FCB grid to understand privacy concerns in social media advertising;International Journal of Advertising;2023-08-03
5. Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty;Journal of Business Research;2023-05
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