The Optimal Advertising-Allocation Rules For Sequentially Released Products-Reference-Cited by-同舟云学术

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The Optimal Advertising-Allocation Rules For Sequentially Released Products

Published:2017-10-06 Issue:2 Volume:58 Page:228-239
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Lim Jooseop,Li Tieshan

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exclusivity strategies for digital products across digital and physical markets;Journal of the Academy of Marketing Science;2022-09-09

2. Two-step seeding strategy in multiplex networks with inter-layer conversion cost of influence;Chaos: An Interdisciplinary Journal of Nonlinear Science;2022-08

3. The economics of movies (revisited): A survey of recent literature;Journal of Economic Surveys;2022-03-09

4. Sequential seeding strategy for social influence diffusion with improved entropy-based centrality;Physica A: Statistical Mechanics and its Applications;2020-05

5. Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM;International Journal of Advertising;2019-07-15

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