Positive Side Effects Of In-App Reward Advertising-Reference-Cited by-同舟云学术

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Positive Side Effects Of In-App Reward Advertising

Published:2017-09 Issue:3 Volume:57 Page:272-282
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Lee Joowon,Shin Dong-Hee

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Why Do Players Spend Money on Mobile Massively Multiplayer Online Role-playing Games? A Wixom and Todd Framework;Information & Management;2024-09

2. Ad generation modalities and response to in-app advertising – an experimental study;Global Knowledge, Memory and Communication;2024-08-07

3. The influence of recommendation algorithm's information flow on targeted advertising audience's coping behavior;Acta Psychologica;2024-03

4. The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game;International Journal of Marketing, Communication and New Media;2023-12-31

5. Understanding Audience Behavior with Digital Traces: Past, Present, and Future;Digital Journalism;2023-09-07

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